Anxious caresystem™

Because feeling calmer is about more than taking something calming

A dog's emotional wellbeing is influenced by routine, environment, experiences, learned associations and the ways they're given to cope with and respond to the world around them.

That's why this Caresystem works from several directions. Consistent nutrition supports routine. Targeted supplementation provides an additional layer of support. Licking and chewing create purposeful behavioural outlets. Familiar objects help shape a comfortable settling environment.

And the care cards complete the system by helping owners understand the routines, environment and behaviour strategies that products alone cannot provide.

The complete-care thinking

Create routine → Support from within → Encourage decompression → Provide an outlet → Create comfort. It's also important to: Understand your dog → Environment, triggers, routines & behaviour.

The goal isn't to suppress anxious behaviour. It's to create better conditions for your dog to feel secure, supported and able to cope.

A Care Note: Some dogs need more than supportive care. Persistent or severe anxiety, panic, separation distress, noise phobia or sudden behavioural changes should be discussed with your veterinarian or a qualified veterinary behaviour professional.

Supporting calm means looking at the whole picture.

• Complete food → Create consistency
  Provides complete everyday nutrition while making mealtimes a familiar, predictable part of your dog's routine. Salmon and duck provide highly palatable, quality animal proteins, while salmon naturally contributes omega-3 fatty acids that support overall wellbeing.
  
• Fera Calming Support → Support from within
  Provides targeted nutritional support for relaxation, emotional balance and everyday stress response.
  
• Lick Mat → Encourage focused decompression
  Creates a slower, purposeful licking activity that can be incorporated into quiet-time and settling routines.
  
• Bull Pizzle → Provide an appropriate chewing outlet
  Gives your dog an absorbing activity that satisfies a natural behavioural need and provides another option for quiet engagement.
  
• Snuggle Toy → Create familiarity & comfort
  Adds a familiar object to the resting environment that can become part of a consistent settling routine.

1. Start gradually
Introduce new products one at a time and follow the recommended usage.

2. Stay consistent
Most recommendations deliver their greatest benefit when used regularly over time.

3. Put knowledge into practice
The Care Cards below are an essential part of the caresystem. Small daily habits are just as important as the products themselves.