We may collect personal data such as:

• Name;
• Email address;
• Phone number;
• Billing and delivery address;
• Transaction and order details;
• Communications with us; and
• Any information you submit through forms, dog profile tools, surveys, quizzes, or customer service channels.

If you voluntarily provide details about your dog, such as breed, age, weight, feeding preferences, sensitivities, lifestyle, or care needs, we may collect and use that information together with your customer profile where relevant.

We may use personal data to:

• Process and fulfil orders;
• Arrange delivery;
• Provide customer service;
• Personalise recommendations and website experience;
• Manage accounts, subscriptions, and loyalty features;
• Communicate about orders, launches, offers, and updates;
• Improve our website, content, and operations;
• Prevent fraud or misuse; and
• Comply with legal and regulatory obligations.

Where permitted by law and subject to your preferences, we may send marketing communications. You may unsubscribe or opt out at any time.

We may share personal data with service providers and partners who support our business operations, such as payment processors, logistics providers, e-commerce platforms, analytics providers, email tools, and professional advisers, where reasonably necessary.

We take reasonable security measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

We retain personal data only for as long as reasonably necessary for business or legal purposes.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure a standard of protection comparable to that required under Singapore law.

We may use cookies and similar technologies to operate the website, remember preferences, analyse site traffic, and improve performance. You can manage cookie settings through your browser, though some site functions may be affected.

You may request access to your personal data or request correction of inaccurate or incomplete personal data, subject to applicable law.

We may update this Privacy Policy from time to time by posting the revised version on our website.

The PDPA point is straightforward: if deardogs collects customer details and dog-profile information linked to identifiable customers, you need notification, purpose limitation, reasonable protection, retention discipline, and a practical access/correction route.