{"title":"Belly Up","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/ChatGPT_Image_Sep_5_2026_04_27_53_PM.png?v=1788596892\" alt=\"\"\u003e\u003c\/p\u003e","products":[{"product_id":"belly-up-lamb-steak","title":"Belly Up 100% Natural Australian Grass-Fed Lamb Steak","description":"\u003cp class=\"ProductItem-details-title\" id=\"yui_3_17_2_1_1785668972261_11614\"\u003e\u003cstrong\u003eAustralian Grass-Fed Lamb Steak.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBELLY UP 100% Natural Australian Grass-Fed Lamb Steak is a great training treat with a rich source of myoglobin, an iron-rich protein that is vital to building, healing and maintaining body tissues.\u003c\/span\u003e\u003c\/p\u003e","brand":"Belly Up","offers":[{"title":"70g","offer_id":47743345950898,"sku":"BU-LS-70","price":16.9,"currency_code":"SGD","in_stock":true},{"title":"125g","offer_id":47743345983666,"sku":"BU-LS-125","price":28.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/Lamb_Steak_2.webp?v=1785672886"},{"product_id":"belly-up-beef-steak","title":"Belly Up 100% Natural Australian Grass-Fed Beef Steak","description":"\u003cp\u003e\u003cstrong\u003eAustralian Grass-Fed Beef Steak\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBELLY UP 100% Natural Australian Grass-Fed Beef Steak is high in protein and essential nutrients such as iron, zinc, vitamin E, vitamin B12, and carotenoids. It is the perfect training treat providing high-quality rewards for your pup.\u003c\/p\u003e\n\u003cp\u003eEach piece can be easily broken into smaller pieces for a rewarding training session and long-term health benefits for your dogs \u0026amp; cats.\u003c\/p\u003e","brand":"Belly Up","offers":[{"title":"70g","offer_id":47743370592434,"sku":"BU-BS-70","price":16.9,"currency_code":"SGD","in_stock":true},{"title":"125g","offer_id":47743370625202,"sku":"BU-BS-125","price":28.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/Beef_Steak_1.png?v=1785672424"},{"product_id":"belly-up-tuna-steak","title":"Belly Up 100% Natural Australian Sashimi-Grade Fish Steak","description":"\u003cp\u003e\u003cstrong\u003eAustralian Sashimi-Grade Fish Steak.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBELLY UP 100% Natural Australian Sashimi-Grade Fish Steak is packed with essential vitamins and minerals for dogs and cats. Rich in omega-3 essential fatty acids, it helps support the normal function of every system in the body, especially the immune system. DHA and EPA are known to promote healthy skin, support cardiovascular health, provide anti-inflammatory benefits, and aid cognitive function.\u003c\/p\u003e","brand":"Belly Up","offers":[{"title":"70g","offer_id":47743372755122,"sku":"BU-TS-70","price":20.9,"currency_code":"SGD","in_stock":true},{"title":"125g","offer_id":47743372787890,"sku":"BU-TS-125","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/Fish_Steak.webp?v=1785672262"},{"product_id":"belly-up-wild-caught-mussels","title":"Belly Up 100% Natural Australian Wild-Caught Mussels","description":"\u003cp\u003e\u003cstrong\u003eAustralian Wild-Caught Mussels.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBELLY UP 100% Natural Australian Wild-Caught Mussels is a superfood rich in omega-3 fatty acids that boosts immunity, and reduces risk of infection \u0026amp; joint inflammation in your dogs and cats.\u003c\/p\u003e\n\u003cp\u003eEach piece can be easily broken into smaller pieces for a rewarding training session and long-term health benefits for your dogs \u0026amp; cats.\u003c\/p\u003e","brand":"Belly Up","offers":[{"title":"70g","offer_id":47743379603634,"sku":"BU-GM-70","price":20.9,"currency_code":"SGD","in_stock":true},{"title":"125g","offer_id":47743379636402,"sku":"BU-GM-125","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/Mussels_2.webp?v=1785672042"},{"product_id":"belly-up-duck-wings","title":"Belly Up 100% Natural Australian Cage-Free Duck Wings","description":"\u003cp\u003e\u003cstrong\u003eAustralian Cage-Free Duck Wings (3-joint).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBELLY UP 100% Natural Australian Cage-Free Duck Wings are protein-rich with natural minerals and vitamins for the best dental chew for your dog.\u003c\/p\u003e\n\u003cp\u003eDuck also has selenium, which is a critical nutrient for a healthy immune system with anticancer and antioxidant properties.\u003c\/p\u003e\n\u003cp\u003eEach Duck Wing is at approx. 25g or more!\u003c\/p\u003e\n\u003cp class=\"\" id=\"yui_3_17_2_1_1785668972261_10112\"\u003e\u003cem\u003eAll our treats are natural and premium; ethically and sustainably sourced with no additives or preservatives. 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All our products are grain-free with no fillers and no by-products.\u003c\/em\u003e\u003c\/p\u003e","brand":"Belly Up","offers":[{"title":"70g","offer_id":47745812267186,"sku":"BU-CF-70","price":26.9,"currency_code":"SGD","in_stock":true},{"title":"125g","offer_id":47745812299954,"sku":"BU-CF-125","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0467\/1154\/files\/Croc_Filet_70g_125g.png?v=1785670250"},{"product_id":"belly-up-seasonal-mini-pomfret","title":"Belly Up Eco 100% Natural Eco-Safe Mini Pomfret | Seasonal","description":"\u003cp\u003e\u003cstrong\u003eEco-Safe Mini Pomfret.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBELLY UP 100% Natural Eco-Safe Mini Pomfret are high in omega-3 fatty acids which supports a dog’s heart health. 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